What is luxury travel? The answer often depends on whom you ask. Advertisements for luxury travel often read like a paean to overconsumption, as if the traveller is invited to go on pilgrimage in ritual celebration of material excess. Lavish accommodations in expensive, exclusive resorts; an endless array of over-the-top amenities and extravagant services: think privately chartered aircraft, opulent yachts, or bespoke retail experiences in vast, gilded shopping malls, where the greater the excess on offer, the greater your enjoyment is supposed to be.
At Amaya, we embrace luxury of a very different kind.
Luxury is taking a step outside your private chalet after the sun has set, your face cooled by the gentle pine-perfumed breeze, looking up and witnessing millions upon millions of stars in all their glory, twinkling points of light in a night sky unpolluted by the artificial glow of the city.
When you recollect your stay with us, we hope your mind calls forth all sorts of special little moments like these, each one private and rich in personal meaning; a vivid montage of unforgettable sights, sounds, scents, and sensations. This is how luxury travel should be: comfortable, thoughtful, and above all, authentic.
Material excess offers a satisfaction of a kind, but it is often transient; enjoyed in the moment, but soon easily forgotten. At Amaya, we choose instead to let the enduring opulence and splendour of nature speak for itself. Our mountain retreat, a timeless part of the sublime beauty encompassing it, offers a profound and intrinsic sense of wonder that simply cannot be replicated. Our philosophy of luxury seeks not only to nurture the soul and rejuvenate the spirit, but to remind us of our symbiotic relationship with the natural world, and to teach us how the land we inhabit enriches us just as we enrich it.